Free Tool

The Growth Diagnostic.

Enter your actual numbers from two periods. This runs a real two-proportion statistical significance test, the same math used in A/B testing, to tell you whether a change in your performance is a genuine signal or normal statistical noise, then benchmarks you against 2026 industry data.

Your Industry

Closest match

Prior Period (e.g., last month)

Impressions

Clicks

Conversions

Current Period (same length as prior)

Impressions

Clicks

Conversions

Attribution & Measurement

Primary attribution model

Do you track revenue back to source for sales-assisted or offline conversions?

Team & Spend

How is growth marketing currently staffed?

Monthly paid media spend

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Growth Health Index

Metric	Prior	Current	Industry Avg	Change Significant?

Methodology, what's actually being calculated

If any of this matched, that gap is exactly what OTW Motion closes, senior strategy scoped to the actual problem, not a generic package.

Open a Growth Brief